We test for universal patterns in cultural evolution by Guttman scaling on two different worldwide samples of archaeological traditions and on well-known archaeological sequences. The evidence is generally consistent with universal evolutionary sequences. We also present evidence for some punctuated evolutionary events.
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PETER N. PEREGRINE
CAROL R. EMBER
MELVIN EMBER
Universal Patterns in Cultural Evolution: An
Empirical Analysis Using Guttman Scaling
ABSTRACT We test for universal patterns in cultural evolution by Guttman scaling on two different worldwide samples of archae-
ological traditions and on well-known archaeological sequences. The evidence is generally consistent with universal evolutionary se-
quences. We also present evidence for some punctuated evolutionary events. [Keywords: cultural evolution, cross-cultural research,
scaling, anthropological theory]
WHILE IT IS WIDELY ACCEPTED THAT CULTURES
have generally become more complex over time,
it is not widely accepted that societies generally develop
traits in ordered evolutionary sequences. Building on the
comparative ethnographic work of Linton Freeman (1957)
and Robert Carneiro (1962), we test here for universal evo-
lutionary sequences, primarily using Guttman scales on data
from two worldwide samples of archaeological traditions.
GUTTMAN SCALING
Carniero (1962) suggested that Guttman scaling held great
potential for the study of cultural evolution, as it was de-
veloped to identify unidimensional processes. This is ac-
complished in Guttman scaling by identifying a clear hier-
archy among a group of scale items. At the top of the scale
are traits that, when present, tell one that other traits be-
low should also be present (Guttman 1950). There are ob-
vious evolutionary implications if one finds that traits
form a Guttman scale—"the order in which the traits are
arranged, from bottom to top, is the order in which the so-
cieties have evolved them" (Carneiro 1970:837).
We agree that Guttman scaling is particularly useful
for identifying patterns of cultural evolution because the
hierarchy inherent in a Guttman scale suggests an evolu-
tionary order. To date, however, only a handful of such scales
have been proposed (e.g., Bowden 1969; Carniero 1962,
1970; Carneiro and Tobias 1963; McNett 1970; Naroll
1956), and only one general Guttman scale of cultural
evolution has been put forward—Freeman's "Folk–Urban
Continuum" Scale (Freeman 1957; see also Freeman and
Winch 1957). The Freeman scale, which emerged from his
examination of 52 ethnographically described cultures,
suggests that 11 traits develop as cultures evolve from "folk"
to "urban" (see the order shown in Table 1, column A).
Freeman was limited in the sample of ethnographic
cases he was able to use and was only able to examine
cases from the "ethnographic present." Because this scale
is one that is intended to model an evolutionary process,
testing it in a single time period may not be satisfactory.
After all, such a scale may fit the "ethnographic present"
but may not fit a sample derived from the entire range of
human history. For this reason we attempted to replicate
Freeman's scale using a random sample of 20 cases, vary-
ing both temporally and geographically, that we selected
from the electronic Human Relations Area Files (eHRAF)
Collection of Archaeology.
The eHRAF Collection of Archaeology provides indexed
and searchable primary documents on cases selected by
random sampling and geographical time series from the
Outline of Archaeological Traditions (Peregrine 2001a). The
Outline of Archaeological Traditions is a catalogue of all
known archaeological traditions covering the entire globe
and the entire prehistory of humankind and, thus, is a
comprehensive sampling universe of prehistoric societies.
While relatively small, our 20-case sample—chosen as it
was from a comprehensive sampling universe by random
sampling—should reflect the entire range of variation
among prehistoric human societies and, thus, should miti-
gate any bias found among societies in the "ethnographic
present." If Freeman's Guttman scale applies to all human
societies at all times in human history, then we should be
able to reproduce it using only these 20 cases.
AMERICAN ANTHROPOLOGIST 106(1):145–149. C OPYRIGHT © 2004, A MERICAN ANTHROPOLOGICAL ASSOCIATION
A basic problem we encountered in applying Free-
man's scale to prehistoric cases was that some of the traits
are not easily measurable from the archaeological record.1
Two that proved especially difficult were the presence of
secondary tools and the presence of full-time religious spe-
cialists. In both cases, the level of inference would be quite
high, and we decided that rather than incorporate them
and introduce error, we should drop those items. In addi-
tion, none of the sample cases had money, so we were un-
able to use that variable in our scale. Scaling the remain-
ing eight items replicated Freeman's results (as shown in
Table 1, column B) and resulted in a near-perfect scale with
TABLE 1. Three Guttman scales of cultural evolution. Lower numbered items presumably evolve before higher-numbered items. Column A
is the scale developed by Freeman (1957), column B is our version of the Freeman scale, shortened to apply to archaeological cases, column
C is the scale we developed from Murdock and Provost 1973 and is also applicable to archaeological cases.
A: Freeman Scale B: Revised Freeman Scale C: 15-Item Murdock-Provost Scale
1. Trade with other societies 1. Intersocietal trade 1. Ceramic production
2. Subsistence economy based primarily
2. on agriculture or pastoralism
2. Subsistence economy based on food
2. production
2. Presence of domesticates
3. Social stratification or slavery 3. Social stratification or slavery 3. Sedentarism
4. Full-time governmental specialists 4. Full-time government specialists 4. Inegalitarian (status or wealth
4. differences)
5. Full-time religious or magical
5. specialists
5. Full-time craft specialists 5. Density > 1 person/mi2
6. Secondary tools 6. Political state of 10,000 in population 6. Reliance on food production
7. Full-time craft specialists 7. Towns exceeding 1,000 in population 7. Villages > 100 persons
8. A standard medium of exchange 8. Writing 8. Metal production
9. A state of at least 10,000 in population 9. Social classes present
10. Towns exceeding 1,000 in
10. population
10. Towns > 400 persons
11. Complex, unambiguous, written
11. language
11. State (3+ levels of hierarchy)
12. Density > 25 persons/mi2
13. Wheeled transport
14. Writing of any kind
15. Money of any kind
FIGURE 1. Scalograms for eight regional evolutionary sequences, based on our revision of Freeman's (1957) 11-item scale. Numbers in the
bottom rows refer to case numbers in the Outline of Archaeological Traditions. Question marks denote uncertain codings and potential scale
errors.
146 American Anthropologist • Vol. 106, No. 1 • March 2004
only two scale errors (CR = .988; CS = .943; MMR = .781).2
From this replication we conclude that there are gen-
eral sequences in cultural evolution that hold for both his-
toric and prehistoric cases. While not all cases must evolve
in precisely this way, a valid Guttman scale cannot occur
unless most cases behave in the manner described in the
scale. We have some concern, however, with the fact that
other scholars have noted that Guttman scales with fewer
than nine or ten items may produce a high coefficient of
reproducibility (over .9) by chance (Schooler 1968). Our
scale, composed of only eight items, should be approached
with caution but fits the data with such accuracy that
chance seems an unlikely cause. Indeed, it far exceeds
standard guidelines for evaluating the acceptability of a
Guttman scale (CR > .9; MMR < .9; CS > .6; see McIver and
Carmines 1981:70).
But even if this apparent order to the evolution of cul-
tural traits is not a statistical artifact, did these traits actu-
ally evolve in the stipulated sequence in many, if not
most, parts of the world? To answer this question we ex-
amined individual sequences of cultural evolution in eight
world regions: Yellow River Valley, Nile River Valley, West
Africa, Mesopotamia, Indus River Valley, Highland Peru,
Lowland Peru, and Highland Mesoamerica. The sequences
were derived from the Outline of Archaeological Traditions
(Peregrine 2001a), and scalograms for each sequence are
shown in Figure 1.3 Question marks illustrate places where
either scale errors appear or in which there were missing
data (which we took to be scale errors—if the scale is accu-
rate, then traits should be readily apparent). In all eight re-
gions cultural traits appear primarily in the order sug-
gested by Freeman's Guttman scale.
EXPANDED GUTTMAN SCALE OF CULTURAL EVOLUTION
Because the Freeman scale had only eight items and, thus,
may have produced a high coefficient of reproducibility
by chance, we decided to develop a scale with additional
FIGURE 2. Scalograms for eight regional evolutionary sequences, based on our revision of Murdock and Provost 1973. Numbers in the
bottom rows refer to case numbers in the Outline of Archaeological Traditions. Question marks denote uncertain codings and potential scale
errors.
Peregrine, Ember, and Ember • Universal Patterns in Cultural Evolution 147
items based on data coded by the first author (Peregrine
2001b, 2003). The data were derived from entries in the
Encyclopedia of Prehistory (Peregrine and Ember 2001–02)
and based on a ten-item scale of cultural complexity de-
veloped by Murdock and Provost (1973; also see Chick
1997). The data were recoded into 15 present–absent vari-
ables and then scaled. We found they formed a Guttman
scale (CR = .968; CS = .892; MMR = .709) with the order
presented in Table 1, column C. This 15-item Guttman
scale is large enough that scaling is improbable by chance,
and because it is based on 289 cases, it also avoids the po-
tential problem of the small sample size involved in our
replication of the Freeman scale. Thus, this larger Guttman
scale reinforces the conclusion that there are universal
patterns in cultural evolution.
Figure 2 presents scalograms based on this scale for eight
regional evolutionary sequences. While the sequences sup-
port the Guttman scale, there is a consistent error that can
be seen in five of the eight sequences—ceramic produc-
tion is not present before domesticates. This error occurs
only eight times in the entire 289-case data set, and six are
represented in these eight sequences. All occur in loca-
tions where domesticates are thought to have been inde-
pendently developed, which may hint at an explanation
for this repeated error. But why ceramics, as a storage or
cooking technology, should go hand-in-hand with the de-
velopment of domesticates is a question that requires fur-
ther research.
PUNCTUATED EVENTS IN CULTURAL EVOLUTION
Evidence for punctuated evolutionary events, where sev-
eral traits appear together, is clear in both Figures 1 and 2.
In Figure 1 it appears that, while trade may evolve alone or
with agriculture, once social stratification evolves both
government and craft specialists also evolve. Similarly,
once the population of polities grows above 10,000, both
cities and writing tend to appear. Such evolutionary leaps
are clearer in Figure 2, where it appears that once sedenta-
rism evolves so does social inequality and a reliance on do-
mesticates. A second leap appears to occur when metals
evolve, as social classes, towns, and political states appear
to evolve as well. The presence of these punctuated events
may help to explain why, despite the general rejection of
the idea that there are universal patterns in cultural evolu-
tion, anthropologists still tend to classify cultures typo-
logically, for example, as bands, tribes, chiefdoms, or states
(Service 1962). Commonly used typologies may reflect the
regular co-evolution of some cultural traits.
Cluster analysis provides a means to test whether
some traits tend to co-evolve, and Figure 3 presents the re-
sults of a cluster analysis of the 15-point Guttman scale.
There appear to be two major groups that match the order
of the 15-point Guttman scale and divide at the Metals
variable. The variables below Metals on the scale form one
cluster (A), while those above form a second cluster (B).
Within the higher cluster, the variables State, Towns >
400, Classes, and Metals form a unique cluster (C), while
FIGURE 3. Dendrogram of the 15-item Guttman scale variables, produced using SPSS 10.0 Hierarchical Cluster routine, the centroid method,
and squared Euclidean distance measure. Labels A, B, C, and D denote clusters of variables that match groups of traits that the scalograms
suggest co-evolve.
148 American Anthropologist • Vol. 106, No. 1 • March 2004
Money, Writing, Wheel, and Density > 25 form another
cluster (D). These clusters appear identical to the punctuated
evolutionary changes evident in the scalograms and sug-
gest that both reflect the co-evolution of specific groups of
cultural traits. One might see these as evolutionary "stages,"
similar to those proposed by a number of anthropologists
in the middle of the last century that are now considered
highly suspect (Blanton et al. 1996).
We conclude that there are universal patterns in cul-
tural evolution. Cultural traits evolve in regular ways, and
some traits appear to co-evolve in punctuated evolutionary
events that may parallel the typologies through which an-
thropologists frequently classify the cultures of the world.
PETER N. PEREGRINE Department of Anthropology, Lawrence
University, Appleton, WI 54911
CAROL R. EMBER Human Relations Area Files at Yale University,
New Haven, CT 86511
MELVIN EMBER Human Relations Area Files at Yale University,
New Haven, CT 86511
NOTES
1. All cases were coded in random order by the first author.
2. Guttman scale statistics were calculated using Anthropac 3.2
and the minimized errors method. CR refers to the coefficient of
reproducibility, which measures the degree of scalability of the em-
pirical data. CS refers to the coefficient of scalability, which is a
measure of a scale's ability to predict item responses in comparison
to predictions based on marginal frequencies and is, thus, basically
a proportional reduction in error (PRE) statistic. Finally, MMR re-
fers to the minimal marginal reproducibility, which, as its name
implies, is a measure of reproducibility based on the marginal fre-
quencies for each item.
3. Data for these scalograms were derived from entries in the Ency-
clopedia of Prehistory (Peregrine and Ember 2001–02) by the first
author and were coded in random order (see Peregrine 2003).
While not nearly as detailed as the information in the eHRAF Col-
lection of Archaeology, the entries in the Encyclopedia of Prehistory
provided enough information to make confident codings in most
cases. In those where codings were unclear, additional sources, in-
cluding the eHRAF Collection of Archaeology, were examined.
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Peregrine, Ember, and Ember • Universal Patterns in Cultural Evolution 149
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Cultural complexity is one of the most commonly used variables in cross-cultural research. It has often been used as a measure of cultural evolution and has been shown to correlate with numerous other variables. At least eight measures of cultural complexity have been constructed since the late 1940s. The purpose of this article is to examine three of them, those proposed by Carneiro, Murdoch and Provost, and Naroll. Particular attention will be devoted to the validity of these measures. Factor analysis and reliability analysis indicate that Murdoch and Provost's index, designed for use with the Standard Cross-Cultural Sample, although reliable, has two dimensions rather than one and may lack content and construct validity. A case is made for the use of the logarithm of the size of the largest settlement in a society as a measure of cultural complexity, as suggested by Naroll.
- Peter N. Peregrine
The Atlas of Cultural Evolution provides basic data on the evolution of cultural complexity using the Outline of Archaeological Traditions sample. The Outline of Archaeological Traditions constitutes a sampling universe from which cases can be drawn for diachronic cross-cultural research, an activity I refer to as archaeoethnology. Data for the Atlas were drawn from entries in the Encyclopedia of Prehistory, a nine volume work providing summary information on all cases in the Outline of Archaeological Traditions, thus the Atlas also demonstrates the utility of the Encyclopedia of Prehistory as a basic tool for archaeoethnology. I suggest that a more sophisticated tool for archaeoethnology, the eHRAF Collection of Archaeology, be used to further test and refine the cultural evolutionary trends put forward here.
- Peter N. Peregrine
Cross-cultural comparative approaches have been used widely in archaeological research, yet to date none seem to have achieved their full potential. Synchronic cross-cultural comparisons have provided a number of material correlates of behavior, as well as a few causal and noncausal associations that allow behavior to be inferred from material remains. However, large areas of material culture, such as ceramics and lithics, have not yet been subject to extensive comparative analysis, and thus large areas of archaeological research that might be aided by synchronic comparative findings have been left unassisted. Diachronic cross-cultural comparisons have been used extensively to chart and analyze cultural evolution. However, these comparisons are typically based on grab-bag samples and only rarely employ statistics to aid in the discovery or testing of evolutionary patterns. New research tools providing a statistically valid sampling universe and information resources for coding archaeological data are being developed to facilitate cross-cultural comparisons.
- Linton C. Freeman
- Robert F. Winch
The abstract for this document is available on CSA Illumina.To view the Abstract, click the Abstract button above the document title.
- Carmi Schooler
Since the change occurence of the various scale types is a function of the joint probability of the occurrence of their constituent responses, it is possible that Scalograms meeting currently acceptable levels of Scalabity and Reproducibility can occur by chance alone. Even Chilton's method, which determines whether the observed Reproducibility is significantly better than chance, does not guarantee that a scale is homogeneous; significant Reproductibility can occur even when three of six items are unrelated. Although very strict adherence to all of Ford's criteria might eliminate most chance-derived scales, the rule-of-thumb origins of these criteria limit their usefulness as rational proof that Guttman Scales are homogeneous.
Source: https://www.researchgate.net/publication/233822256_Universal_Patterns_in_Cultural_Evolution_An_Empirical_Analysis_Using_Guttman_Scaling
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